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DONG GUAN YIFENG ZIPPER INDUSTRIES CO., LTD. (YIFENG ZIPPER for short) was founded in 1988 and has always devoted itself to promoting the rapid development of the whole zipper industry with leading the consumption culture of the masses as its mission. The entire operation under a big thinking not only in product research and development, market strategy but also in transmission of brand culture makes the brand influence and reputation of YFA have a leading status in the industry. Continuing the development thinking of “China layout, world penetration” YFA YIFENG ZIPPER has clear market positioning and mainly serve for customers of medium and high-end, international famous brand and regional famous brand, for example, such famous brands as YEARCON, ZOLOCLAN, adidas, FX CREATIONS, Goldlion are all customers of YFA YIFENG ZIPPER. In future development, YIFENG ZIPPER will continue the development thinking of “China layout, world penetration” and regard achieving the industry status of “first in China, second in the world” as its target. In the next stage, YFA YIFENG ZIPPER will focus on developing international market. At present, the international market of YFA YIFENG ZIPPER is mainly in Asia, America and Europe. We selects customers that have good qualification and credit and are familiar with the demands of local downstream manufacturers in emphasis nations or regions as dealers and the dealers purchase products from the corporate and sell them to terminal customers. The dealer mode is favorable for improving service qualification of YFA YIFENG ZIPPER. Since zipper export products have a relatively high standardization degree and more quantity, YI FENG next plans to establish overseas branches, combine direct selling and selling and expand the occupancy of YFA YIFENG ZIPPER in overseas market to comprehensively arrange capacity and release the situation of uneven capacity in slack season and busy season. Focus on “humanized talents cultivation and developing brand cultural spirit” YIFENG always focuses on the cultivation of talents taking the human resources management of understanding, cultivating talents and training talents as orientation. Focusing on the construction of platform of talents development, it carries out various enterprise cultural build activities and fully arouses the enthusiasm of all employees to produce as well as improves the quality of employees. It implements key employee stock ownership system and the system of colossal reward for innovation and invention, comprehensively carries out compensation and benefit system and builds profit sharing mechanism. With high quality talents and stable team, it is guaranteed to develop brand culture. The YIFENG contributes to “make YFA become international famous brand”, considers the brand life as the enterprise life and implements brand development strategy. All employees participate in the construction of brand. From global view, medium and high-end zipper market is stilled occupied by foreign enterprises for long time. Although YFA zipper has already been provided with significant competitive advantages in medium grade zipper market, there is still larger space to improve in the competition of international high-end zipper market and there is some gap from foreign famous brand, especially in the aspects of brand, technology and marketing network. In future, how to develop industry largely, to enhance enterprise strongly and to improve the popularity of brand to become real international famous brand is the new height to challenge for YIFENG in future. |
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